Release of GBMC’s second eBook: “The Ultimate Survival Guide for Business in Japan” (by Philippe Huysveld)

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BOOK DESCRIPTION:

This book is targeted at business executives of companies:

• approaching the Japanese Market,

• reviewing their options in terms of Japan Entry Strategy,

• already exporting to Japan (Indirect Sales) or,

• already established and doing business in Japan (Direct Sales).

In this book, we show:

• That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign (EU) companies.

• That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system.

• How to market your products or services in Japan (B2C and B2B Marketing Guidelines).

• Which Entry Strategies are available to foreign companies to choose from and guidelines for selection.

BOOK AVAILABILITY:

The eBook is available now for sale on the following e-commerce sites:

1) on LULU.COM using the following link:

http://www.lulu.com/shop/philippe-huysveld/the-ultimate-survival-guide-for-business-in-japan/ebook/product-21774196.html

.

2) on iBook store using the following link:

https://itunes.apple.com/fr/book/ultimate-survival-guide-for/id913210381?mt=11

3) on YOUSCRIBE.COM using the following link:

http://en.youscribe.com/catalogue/books/professional-resources/operation-and-management-/the-ultimate-survival-guide-for-business-in-japan-2488814

4) on AMAZON / Kindle (worldwide) using the following link

http://www.amazon.fr/dp/B00MV1R65S

5) on KOBO Books using the following link:

http://store.kobobooks.com/fr-FR/ebook/the-ultimate-survival-guide-for-business-in-japan

6) on RAKUTEN Books using the following link:

http://books.rakuten.co.jp/rk/daf17a429ae73596909c643fa9133777/

.

7) on FNAC Livres using the following link:

http://www4.fnac.com/livre-numerique/a7649811/Philippe-Huysveld-The-Ultimate-Survival-Guide-for-Business-in-Japan#FORMAT=ePub

.

8) on Google Play using the following link:

https://play.google.com/store/books/details/Philippe_Huysveld_The_Ultimate_Survival_Guide_for_?id=-ty1BAAAQBAJ&hl=fr

A paper copy might be available in the future, if there is a demand for it.

Also from the same author:

The second edition of the eBook “Lecture Economique de l’Histoire du Japon” (in French) by Philippe Huysveld – GBMC is available for sale on the same sites:

1) LULU.COM: http://www.lulu.com/shop/philippe-huysveld/lecture-economique-de-lhistoire-du-japon/ebook/product-21602718.html

2) YOUSCRIBE.COM: http://www.youscribe.com/catalogue/livres/ressources-professionnelles/gestion-et-management/lecture-economique-de-l-histoire-du-japon-2489233

3) AMAZON / Kindle (worldwide):

http://www.amazon.co.uk/Lecture-Economique-lHistoire-Japon-ebook/dp/B00BVKIHP8/ref=sr_1_1?ie=UTF8&qid=1363553733&sr=8-1

4) KOBO: http://store.kobobooks.com/en-us/ebook/lecture-economique-de-l-histoire-du-japon

5) on RAKUTEN Books using the following link: http://books.rakuten.co.jp/rk/22794ce2ce563e26881e5256144647c4/

Contact: info@gbmc.biz, www.gbmc.biz

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